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08/08/2015

Week 4 Class 2

We had a class critique today, we had an almost full book to show, excluding the desired action page which we are sill not sure what do to with.

Some of the feedback received was:
  • Hierarchy problems
  • Alignment problems
  • People enjoyed our visual style
  • Issues with contrast in some images
  • One person mentioned that the table top was a little repetitive.
  • Some mentioned that they didn't understand the reasoning for the dinner plate being there.
  • Some issues with the clarity of the copy.
  • Still no Desired Action image
Our plan to address these issues
  • Use tone and font to improve hierarchy
  • Apply a more rigorous grid
  • Play more with the images in Photoshop
  • Try and take a picture for desired action that is away from the table top.
  • Add in a sentence to ensure people get the dinner plate reference
  • Edit the copy and make it more concise
  • Ideate some ideas for Desired Action page
This feedback has really helped us to further our project and perfect it to a great standard

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