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07/08/2015

Week 4 Class 1

Chris Jackson Talk

The quote 'there has never been a more exciting time to be a designer' is totally inspiring and exciting for me, seeing all of the opportunities for up and coming designers.
The way that Chris delivered all of his information was quite intense and it was quite hard to take it all in.


  • His show of the array of different design strategies and seeing the ones that we use at Uni. He seemed to think that offering one of them was problematic, but offering a wide range of design strategies was helpful

  • He also showed a scale of 'design expertise', from amateur to expert and even beyond. Seeing where we are on the scale, still so close to the amateur side put everything into perspective seeing how far we all still have to go, and how much better I will get at design.
Class

We received critique on our prototype that we made over the break. We received some really helpful critiques on our spreads, people really liked our visual approach, which is promising. 
The imagery may need some tweaking so that it fully relates to the sections.
Our pacing is good and we have thought about which pages should be punchy and large and which pages should be a bit quieter and information based.

This critique made us consider how our text and how precise it is. I am going to define the copy as much as possible over night

Another really important point that I took away from class was that when you put yourself in the shoes of the designer who receives the brief, it's easier to get a clearer layout of the sections to organise the information appropriately. I think we need to experiment with different arrangements and get the best one for our subject.

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