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10/09/2015

Week 7 class 1

Sanctuary
Our insight : people feel like they can get more quality work done in quiet environments, so they end up staying late after work or work from home so that they can get work done

We want to create a quiet environment away from the office to allow people to get quality work done during the work day so that they don't feel that they have to stay late at work or take their work home.

Our insight: office workers often are working to provide their families with financial stability, which can overwhelm the importance of

Event for families to get together - alcohol?

App

Campaign - Family over work

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